Michelle has been with Trapeze for over 6 years, serving as the Marketing Operations Manager for Trapeze North America. Michelle completed her BBA at Wilfrid Laurier University in Waterloo, ON where she specialized in Marketing & Brand Communications and recently purchased her first home in Burlington, ON.
At Trapeze, some of her recent projects include an internal marketing hub to help enable the sales teams, and establishing reporting best practices to better identify marketing successes. Currently, she is helping to develop Trapeze’s Account Based Marketing (ABM) strategy.
As a self-described “business & tech nerd”, Michelle has found herself travelling near and far (usually with Fast Company in hand) in her quest for marketing knowledge. She most recently attended Marketo’s 2016 Marketing Nation Summit, to learn the best practices of ABM.
She learned several key takeaways from the summit, including the importance of a balanced inbound and outbound ABM approach which includes tactics across multiple channels. She also discovered that Will Smith is still the Freshest Prince of Bel-Air, and was treated to a guest appearance from Will Smith rapping some of his classics. Just some of the perks to being a Marketer at Trapeze! Taking what she learned at the summit, Michelle is now hard at work helping to implement strategies to keep Trapeze marketing on the cutting edge, and she wouldn’t have it any other way.
Birthdays are serious fun at Trapeze, and for Bruna, our graphic designer, hers was no exception. On her special day, her colleagues came in early to spruce up her desk with streamers, balloons, and even gift-wrapped her phone, pens, and other desk supplies! Bruna’s desk was truly birthday-ready. On top of the festive decorations, Bruna’s supervisors brought in delicious vanilla, chocolate, lemon, and even red velvet cupcakes for the celebration!
When Bruna came into the office, her team sang her ‘Happy Birthday’ as they walked her to her colorfully decorated desk. Bruna with a big birthday smile on her face said, “Being a part of the Trapeze Marketing team makes every day an exciting day. And my birthday wasn’t any different. I had a great day.”
What do roller coasters, sports, and bagels have in common? They were all part of the Trapeze May Munch and Mingle! Staff from the Mississauga office came dressed in their favorite sport team’s jersey for a chance to win tickets to Canada’s Wonderland! Baseball, basketball, hockey, and soccer fans came together to chat, especially about their teams and favorite players. Everyone enjoyed the large assortment of bagels, only matched by the variety of cream cheeses, as well as fresh fruit trays, and topped off with apple, orange, and cranberry juice.
After everyone had enjoyed their breakfast, a name was drawn. Jessica Allum, HR Analyst, was the raffle winner. She shoots she scores! In her post-game interview after her big win, Jessica had this to say, “I haven’t been to Wonderland in a really long time so it should be fun! I was reppin’ the Toronto Marlies that day.”
It’s amazing what one cup of coffee can do. Just ask our customer care team who brought in coffee for the whole office, in order to raise money for the Tim Hortons Camp Day initiative. The Mississauga office came together to buy a hot pick-me up, while enjoy each other’s company and catching up on familiar conversations. The best part, all proceeds from the day went straight to sending low-income kids to camp. With the help from all the coffee-lovers here at Trapeze, the customer care team was able to raise over $160. Good job team!
The Academy, hosted by Trapeze’s parent company Volaris, is a yearly four-day targeted training program designed to provide leaders and up-and-comers from across Volaris an opportunity to “Measure. Share. Learn.” The program is crafted to provide interaction and discussion among and across functional areas and geographies, as well as, looks to build upon the leadership skills and managerial skills of those participating. Focus on core performance and organic growth initiatives are the focus.
This year’s Academy is hosted in Orlando, Florida where we will be sharing ideas on growth initiatives, acquisitions and, our most valuable asset, human resources. To drill down a bit more, we’ll be focusing on talent management and recruiting and employee value propositions. The Academy provides our talent an opportunity to collaborate and share key learnings across all functional areas to allow continued growth.
Sumer Haj Ali, Business Analyst here at Trapeze, recently returned from an exciting trip to Africa. For two and a half weeks, Sumer traveled and volunteered throughout Africa from Katutura, Nambia down to Cape Town, South Africa. Sumer painted local daycares and kindergartens, worked with children in afterschool centers through the Bernard Nordkamp Center, and assisted at the Children’s Holiday Camp where around 50 children were given the opportunity to camp for three nights.
Sumer had this to say about his trip, “I first chose to go on the trip mainly to see the landscape and wildlife that Southern Africa has to offer, but that quickly changed when I got the chance to volunteer with the children at the BNC. I’m thankful that my managers at Trapeze allowed me to take the time off work to make the trip possible.”
Happy to give you the time Sumer! We’re proud to have employees, like Sumer, going out of their way to make the world a better place.
We want to extend our congratulations to Saqib Jamil, who recently married the love of his life, Sara. Friends and family came from all over the world to offer their support and make his wedding day special. We, at Trapeze, also wanted to show our support for Saqib. So the entire Mississauga office came together and had a post-wedding celebration for Saqib, with a card full of well wishes from his colleagues and a cake for everyone.
“The manner in which my workplace responded to a really memorable event in my life is truly special and means a lot to me. Marriage is a beginning of a whole new journey and I really appreciated that my co-workers celebrated that with me and gave me their best wishes,” Saqib said. We wish you all the best Saqib as you embark on your new life!
Last summer, our very own James Melter competed in the 2015 Barefoot Waterski Midwest Regional tournament at Blue Moo Lake in Alma Center, Wisconsin. He surprised himself by winning 1st prize on the Men’s Tricks category with a score of 2020, even beating a former pro!
Even while proving himself indispensable at Trapeze as a Software Developer for Vehicle Dispatch, James still finds time to pursue his passion in barefoot waterskiing. When asked on his thoughts, James reflected, “I am humbled by the extremely good competition of other skiers but I’m proud of my performance. Barefoot waterskiing has been a wild ride for me and I hope it can continue.” Are you looking to join a bunch of amazing people who know how to have fun? Check out our Careers page for a position that fits you and introduce yourself!
Each summer we host an Employee Summer Event where we take time to relax, come together, and enjoy good company. Whether it’s tree trekking in the beautiful Heart Lake Conservation Area, or beach volleyball tournaments at the Cabana Pool Bar, we make sure to take time to reward all of our hard work with some good fun.
This year we had an afternoon of classic fun at Centennial Park in Mississauga, where employees raced around the tracks of the go-kart speedway, hit homeruns in the batting cages, and played out some friendly games of beach volleyball. With that, we enjoyed some cool beverages, a delicious barbeque, and great conversation under the warm summer sun. Are you someone who believes that hard work deserves some fun? Then we’d like to meet you! Check out our open positions and introduce yourself.
Alicia joined us in April 2015, where her primary role is the installation of the Net Promoter Score Program (NPS). Alicia has an extensive analytical background in marketing research and NPS programming, making her the perfect fit for her role. To continue to improve her learning, Alicia travelled to beautiful San Diego to become qualified and receive her NPS certification. During the process, she was able to meet with other experts to learn more about best practices and bring key learnings back to her team.
The NPS program is designed to let us understand our customers and allow our teams to improve their experience. Curious to know how it all works? Alicia’s here to help! The first stage of the program surveys our customers at different touch points in their journey. Once the information is collected, the data is populated to determine patterns in our customer’s responses. The results show us where we’re doing great work and where we have some room for improvement. Interested in developing your personal learning and taking on dynamic projects? Take a look at our open positions and introduce yourself!
The Icewave Volleyball Challenge is Toronto’s largest indoor beach volleyball tournament, which raises money for SickKids Foundation to beat childhood cancer. The Trapeze Triple Hits played alongside 30 teams participating in both recreational and competitive matches.
The team came together for volleyball and to hang out, but more importantly to raise money. Although they didn’t take home the title, they managed to raise $26,325 this year, contributing to the more than $100k they’ve raised over the past four years. Good job, Trapeze Triple Hits!
One of the perks of having an office in Canada is that our Mississauga office is able to experience the beautiful weather of all four seasons. Whether it’s a great snowfall or a blazing hot summer day, Canada is home to great changes in the weather. The key to the varying weather is learning to take time to enjoy each season. So, in celebration of the warm Canadian summers, Trapeze has introduced Ice Cream Days!
Every other Wednesday, the Mississauga office takes time to take a break, go outside in the warm sun, and enjoy some complementary ice cream. Ice Cream Days is the perfect time to catch-up with friends while enjoying the sunny weather. Who can think of a better way to collaborate on new projects and improve team work than with an ice cream cone in your hand? We think it’s pretty awesome. Do you love collaborating with a bit of brain freeze? Check out our open positions and introduce yourself!